The social media imperative : school leadership and strategies for success /: school leadership and strategies for success. ([2018])

• Record Type: Book
• Further Information: Note: Kristin Magette.
• Authors: Magette, Kristin
• Contents: Intro; Contents; Foreword; Preface; Acknowledgments; Introduction; Chapter One: Social Media Matters to Schools; Our "Constantly Connected" World; Bring the Digital World into the Classroom; Communicate with Parents and Patrons; Harness the Social Share; Engage With Parents; Support Your Employees; Protect Your Reputation; Key Ideas to Remember; Notes; Chapter Two: Why Are We Afraid?; Angry People Will Make Us Look Bad; We Need Filters to Protect Us; Ugly Headlines; Key Ideas to Remember; Chapter Three: Getting Started; Articulate Your Vision; Grow Your Group; Test the Waters Key Ideas to RememberChapter Four: Policy; Writing Your Policy; Bullying and Social Media; Handbook Guidelines for Employees; Getting Your Board on Board; Key Ideas to Remember; Chapter Five: Procedures; Information-Sharing Form; Direct Support; Social Media Champions; Comments and Responses; Key Ideas to Remember; Chapter Six: Professional Development; Starting Out Right; The Digital Tattoo; Ongoing Support; Student Privacy; Monitoring Accounts; Recognize to Encourage; Expand the PLN; Key Ideas to Remember; Chapter Seven: Social Media Best Practices; Writing Your Post; What's a Hashtag? Make Sure Your Message Gets ThroughPaying for Posts; Measuring Your Work; Leaders on Social Media; Be Strategic About Your Use; Facebook Basics; Key Ideas to Remember; Chapter Eight: Teaching and Learning; Real-World Relevance; Hashtags to Extend the Classroom; Digital Citizenship; Parents as Empowered Partners; Key Ideas to Remember; Chapter Nine: Communicating with Families and Other Stakeholders; Tune into Station WII-FM; What Works-and Wins; Build a Platform for Communication; Grow a Community; Let Your Fans Post; Community Guidelines; Tell Your Story; Broadcast Live Key Ideas to RememberChapter Ten: When Social Media Isn't Easy; Ugly Comments; Nasty Posts on Other Pages; Stand Up for Employees; Share Bad News; Use the Power of Social; Be Prepared; Key Ideas to Remember; Conclusion; About the Author
• Publisher Details: Lanham : Rowman and Littlefield
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 371.33/44678; Education: Professional Development; EDUCATION / Administration / General; EDUCATION / Organizations & Institutions; Education: Leadership; Internet in education; Education -- Computer network resources; Education -- Effect of technological innovations on; Educational technology -- Social aspects; Electronic books
• Languages: English
• ISBNs: 9781475841985; 1475841981
• Related ISBNs: 9781475841961; 9781475841978
• Notes: Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.