Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /: the rules for reaching this vast and very different generation of influencers. ([2018])

• Record Type: Book
• Further Information: Note: Jeff Fromm, Angie Read.
• Authors: Fromm, Jeff; Read, Angie
• Contents: Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books.
• Publisher Details: New York : AMACOM
• Publication Date: 2018
• Extent: 1 online resource (xxi, 202 pages)
• Subjects: 658.8/340842; BUSINESS & ECONOMICS / Marketing / Research; Young adult consumers -- Attitudes; Target marketing; Consumer behavior; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer behavior; Target marketing; Young adult consumers -- Attitudes; BUSINESS & ECONOMICS / Advertising & Promotion; Electronic books
• Languages: English
• ISBNs: 9780814439289; 0814439284
• Related ISBNs: 9780814439272
• Notes: Note: Online resource; title from digital title page (viewed on March 15, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.