Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /: a guide to crafting business narratives that captivate, convince, and inspire. (©2012)

• Record Type: Book
• Further Information: Note: Paul Smith.
• Other Names: Smith, Paul, 1967 July 3
• Contents: Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started.
• Publisher Details: New York : AMACOM, American Management Association
• Publication Date: 2012
• Copyright Date: 2012
• Extent: 1 online resource (viii, 280 pages)
• Subjects: 658.4/5; Communication in management; Storytelling; Leadership; Organizational behavior; BUSINESS & ECONOMICS -- Business Communication -- General; Communication in management; Leadership; Organizational behavior; Storytelling; Electronic books
• Languages: English
• ISBNs: 9780814420317; 0814420311; 9781621984702; 1621984702
• Related ISBNs: 9780814420300; 0814420303
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.