Upside : profiting from the profound demographic shifts ahead /: profiting from the profound demographic shifts ahead. ([2017])

• Record Type: Book
• Further Information: Note: Kenneth W. Gronbach with M.J. Moye.
• Authors: Gronbach, Kenneth W; Moye, M. J
• Contents: PART ONE: The demand side of the equation: Generations and Regions -- Counting People-What a Concept! -- The People Are Demanding -- The Ever-So-Important Delineation of the Generations -- Who Are These People? -- On the Way Out with the G.I. Generation -- The Still Quiet Silent Generation -- Those Transformative Baby Boomers -- The Unfairly Maligned Generation X -- Coming of Age with Generation Y -- The As-Yet-to-Be-Defined Generation Z -- Now That You Know Who These People Are, and How Many, Where Are They? -- The Northeast Beholden to International Immigration -- The South Has Indeed Risen Again -- Doldrums in the Midwest -- Is the West the Best? -- PART TWO: The supply side of the equation: The Impact of Demographics -- Put All These People Together and Stir the Pot -- Death Comes Knocking for Us All -- Kicking Back During the Golden Years -- Boomers Driving the Future of Healthcare -- Where House Now? -- Planes, Trains, and Automobiles ... Not to Mention Boats -- Technology-A Language Best Spoken by the Young? -- Retail and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old, In with the New-Labor Force Dynamics -- PART THREE: The rest of the world (row) -- It's a Mighty Big World Out There -- Economic Dynamo-North America -- The Old Country-Europe -- More Than Half the World-Asia -- Cradle of Civilization-Africa -- Latin America Flavors and Down Under.
• Publisher Details: New York : AMACOM, American Management Association
• Publication Date: 2017
• Extent: 1 online resource (xiii, 285 pages)
• Subjects: 658.8/3; BUSINESS & ECONOMICS / Entrepreneurship; Target marketing -- United States; Consumers -- United States; Marketing research -- United States; Demography -- United States; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumers; Demography; Marketing research; Population; Target marketing; BUSINESS & ECONOMICS / Consumer Behavior; United States -- Population; United States; Electronic books
• Languages: English
• ISBNs: 9780814434703; 0814434703
• Related ISBNs: 9780814434697; 081443469X
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on August 07, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.