Emotional appeals in advertising banking services. (2018)
- Record Type:
- Book
- Title:
- Emotional appeals in advertising banking services. (2018)
- Main Title:
- Emotional appeals in advertising banking services
- Further Information:
- Note: Emmanuel Mogaji.
- Authors:
- Mogaji, Emmanuel
- Contents:
- Chapter 1. Introduction Chapter 2. UK Financial Services Advertisement Chapter 3. Emotional Appeals in Advertising Chapter 4. Emotional appeals presented in Financial Services Chapter 5. Researching Emotional Responses Chapter 6. Filters of Emotional Appeal Chapter 7. Way forward Chapter 8. Conclusion.
- Publisher Details:
- United Kingdom : Emerald Publishing
- Publication Date:
- 2018
- Extent:
- 1 online resource
- Subjects:
- 659.193321
Advertising -- Banks and banking - Languages:
- English
- ISBNs:
- 9781787563018
9781787562998 - Related ISBNs:
- 9781787563025
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.284534
- Ingest File:
- 01_192.xml