Predicting movie success at the box office. (2018)

• Record Type: Book
• Further Information: Note: Barrie Gunter.
• Authors: Gunter, Barrie
• Contents: 1. How Popular is Movie Going?.- 2. Are the Most Expensive Movies the Most Successful?.- 3. Is Studio Size Important to Box Office Performance?.- 4. What about Distribution, Exhibition and Timing Factors?.- 5. Does Marketing and Promotion Create Box Office Success?.- 6. Are Some Genres More Profitable Than Others?.- 7. Does Sex, Horror and Violence Sell Movies?.- 8. What is the Impact of Regulatory Classification?.- 9. How Important is the Screenplay to Box Office Performance?.- 10. Why Are Sequels So Popular in Hollywood?.- 11. How Significant is Star Power?.- 12. Do Awards Make a Difference?.- 13. What is the Role of Critics' Reviews?.- 14. How Important Is It to Get Movie-Goers On-side?.- 15. Is There a Formula for Success?.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 384.83; Motion picture industry; Motion picture industry -- Economic aspects; Motion pictures -- Economic aspects; Motion pictures -- Social aspects
• Languages: English
• ISBNs: 9783319718033
• Related ISBNs: 9783319718026
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.