Hidden in plain sight : how to create extraordinary products for tomorrow's customers /: how to create extraordinary products for tomorrow's customers. ([2013])

• Record Type: Book
• Further Information: Note: Jan Chipchase and Simon Steinhardt.
• Other Names: Chipchase, Jan; Steinhardt, Simon
• Contents: Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
• Publisher Details: New York, NY : HarperBusiness
• Publication Date: 2013
• Extent: 1 online resource
• Subjects: 658.5/75; Business & Economics -- Marketing -- General; Marketing research; New products; Consumer behavior; BUSINESS & ECONOMICS -- General; Consumer behavior; Marketing research; New products; Electronic books
• Languages: English
• ISBNs: 9780062125712; 0062125710
• Related ISBNs: 9780062125699; 0062125699
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.