Branding Latin America : strategies, aims, resistance /: strategies, aims, resistance. (2018)

• Record Type: Book
• Further Information: Note: Edited by Dunja Fehimovic, Rebecca Ogden.
• Editors: Fehimovic, Dunja; Ogden, Rebecca
• Contents: Contents ; ; Acknowledgments ; Foreword ; <span style="font-style:italic;">Melissa Aronczyk ; Introduction: Context and Contestation ; <span style="font-style:italic;">Dunja Fehimović and Rebecca Ogden ; Chapter One: Promotion before Nation Branding: Chile at the World Exhibitions ; <span style="font-style:italic;">Andrea Paz Cerda Pereira ; Chapter Two: The Counter-Narratives of Nation Branding: The Case of Peru ; <span style="font-style:italic;">Félix Lossio Chávez ; Chapter Three: Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism ; <span style="font-style:italic;">Rebecca Ogden ; Chapter Four: Covert Nation Branding and the Neoliberal Subject: The Case of ‘It’s Colombia, NOT Columbia’ ; <span style="font-style:italic;">Paula Gómez Carrillo ; Chapter Five: Resisting the Brand, Resisting the Platform? Digital Genres and The Contestation of Corporate Powers in Belén Gache’s Radikal karaoke ; <span style="font-style:italic;">Claire Taylor ; Chapter Six: Protests, News, and Nation Branding: The Role of Foreign Journalists in ; Constructing and Projecting the Image of Brazil during the June 2013 Demonstrations ; <span style="font-style:italic;">César Jiménez-Martínez ; Chapter Seven: International Love? ‘Latino’ Music Videos, the Latin Brand of Universality, and Pitbull ; <span style="font-style:italic;">Andrew Ginger ; Chapter Eight: The Paradoxes of the ‘Cuban Brand’: Authenticity, Resistance, and Heroic Victimhood in Cuban Film ; <span style="font-style:italic;">Dunja Fehimović ; Chapter Nine: Branding, Sense, and Their Threats ; <span style="font-style:italic;">Brett Levinson ; Epilogue ; <span style="font-style:italic;">Dunja Fehimović and Rebecca Ogden ; About the Contributors
• Publisher Details: Lanham : Lexington Books
• Publication Date: 2018
• Extent: 1 online resource, illustrations (colour)
• Subjects: 306.098; Branding (Marketing) -- Latin America; Branding (Marketing) -- Social aspects -- Latin America; Economic development -- Latin America; Neoliberalism -- Latin America; Globalization -- Latin America; Latin America -- Social conditions; Latin America -- Commerce
• Languages: English
• ISBNs: 9781498568289
• Related ISBNs: 9781498568272
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.