Fascinate : your 7 triggers to persuasion and captivation /: your 7 triggers to persuasion and captivation. (2010)

• Record Type: Book
• Further Information: Note: Sally Hogshead.
• Other Names: Hogshead, Sally
• Contents: Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
• Publisher Details: Pymble, NSW New York : HarperCollins e-books
• Publication Date: 2010
• Extent: 1 online resource (292 pages), illustrations
• Subjects: 658.8001/9; Business & Economics -- Advertising & Promotion; Marketing -- Psychological aspects; Advertising -- Psychological aspects; Advertising -- Psychological aspects; Marketing -- Psychological aspects; Business & Economics -- Business Communication -- Meetings & Presentations; Electronic books
• Languages: English
• ISBNs: 9780061714702; 0061714704; 9780061966163; 0061966169; 9780061966163
• Notes: Note: Includes bibliographical references index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.