The life of Y : engaging millennials as employees and consumers /: engaging millennials as employees and consumers. (2017)

• Record Type: Book
• Further Information: Note: Debashish Sengupta.
• Authors: Sengupta, Debashish
• Contents: Foreword by Marshall Goldsmith; Foreword by Kiran Mazumdar Shaw; Preface; Acknowledgements; Part I: Unravelling Millennial Behaviour; The Misunderstood Generation!; Understanding Millennials; Part II: The Life of 'Y'; Emotional and Social Wellness Paradox; Material Wellness Paradox; Physiological Wellness Paradox; Paradoxical Life and Happiness Reversal; Part III: Engaging the Millennial Generation; The New Rule of Engagement; Engaging Millennials at the Workplace; Engaging Millennials at the Marketplace; Engaging Millennials in the Society; Corporate Leadership and the Future of Millennial Engagement; References
• Publisher Details: New Delhi : Sage Publications Pvt. Ltd
• Publication Date: 2017
• Extent: 1 online resource (316 pages)
• Subjects: 305.20954; Generation Y -- Employment -- India; Employee motivation -- India; Personnel management -- India; Generation Y -- Mental health
• Languages: English
• ISBNs: 9789386602763; 9386602768
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.