A Practical Guide to Ethics in Public Relations. (2018)

• Record Type: Book
• Further Information: Note: Regina Luttrell, Jamie Ward.
• Authors: Luttrell, Regina; Ward, Jamie
• Contents: Part I &ndash; Ethics in Public Relations ; <span style=" Why Ethics Matter ; <span style="line-height:2">Chapter 2 &ndash; Ethics in Public Relations ; Part II &ndash; Public Relations Society of America&rsquo;s Code of Ethics ; <span style=" Advocacy ; <span style="line-height:2">Chapter 4 &ndash; Honesty ; <span style=" Expertise ; <span style="line-height:2">Chapter 6 &ndash; Independence ; <span style=" Loyalty ; <span style="line-height:2">Chapter 8 &ndash; Fairness ; <span style=" Ethics Matter, Choose Action ; <span style="line-height:2"><span style="font-weight:bold;">Part III &ndash; Award Winning Case Studies from the Arthur W. Page Society Case Study Competition ; Case Study 1 &ndash; Walking the &ldquo;Encryption Tightrope&rdquo;: Getting to the Core of Apple&rsquo;s Privacy and Security Battle with the FBI ; Case Study 2 &ndash; Fatal Derailment: Is Amtrak&rsquo;s Reputation Riding on its Response to the Wreck of Train 188? ; Case Study 3 &ndash; An Analysis of Starbucks&rsquo; Race Together Initiative ; Case Study 4 &ndash; The Virtue of Patients: Veterans&rsquo; Fatal Wait ; Case Study 5 &ndash; #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
• Publisher Details: Rowman & Littlefield Publishers
• Publication Date: 2018
• Extent: 1 online resource (252 pages), (28 illustrations)
• Subjects: Business & Economics: Marketing / General; Language Arts & Disciplines: Communication Studies; Business & Economics: E-Commerce / Internet Marketing; Business & Economics: Public Relations
• Languages: English
• ISBNs: 9781442272750; 1442272759
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.