A guide to starting your own complementary therapy practice. (2007)

• Record Type: Book
• Further Information: Note: Elaine M. Aldred ; forewords by Martin Young, Richard Blackwell.
• Other Names: Aldred, Elaine M
• Contents: Front Cover; A guide to starting your own Complementary Therapy practice; Copyright Page; Contents; Forewords; Preface; Acknowledgements; Part I: Initial preparation; Chapter 1. Where do I start? Brainstorming; Chapter 2. How do you decide on the type of practice you want?; Chapter 3. Ways of trading; Chapter 4. The mechanics of putting the practice together; Chapter 5. Dealing with professionals in the start-up and running of your practice; Chapter 6. Insurance; Chapter 7. Contracts; Chapter 8. Legislation; Part II: Marketing; Chapter 9. Marketing introduction; Chapter 10. Market research. Chapter 11. Analysing marketing information and preparing it for useChapter 12. Introduction to advertising and public relations; Chapter 13. Advertising and promotion; Chapter 14. Public relations; Appendix; Part III: Financial matters; Chapter 15. Finance introduction; Chapter 16. Financial considerations for your business plan; Appendix 16.1; Appendix 16.2; Appendix 16.3; Chapter 17. Putting a business plan together; Appendix; Chapter 18. Organizing finance; Part IV: Procedure; Chapter 19. Clinic procedure; Chapter 20. Working with the conventional medical profession. Chapter 21. Strategies for coping with the demands on you while you are developing your clinicChapter 22. How to deal with money matters now your clinic is open; Chapter 23. What about the future?; Index.
• Publisher Details: Edinburgh New York : Churchill Livingstone
• Publication Date: 2007
• Extent: 1 online resource (xiii, 304 pages), illustrations
• Subjects: 615.5; Alternative medicine -- Practice; MEDICAL -- Pharmacology; Complementary Therapies; Marketing of Health Services; Electronic books
• Languages: English
• ISBNs: 9780702034916; 0702034916
• Related ISBNs: 9780443103094
• Notes: Note: Includes web resources.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.