The business plan workbook. (2018)

• Record Type: Book
• Further Information: Note: Colin Barrow, Paul Barrow, Robert Brown.
• Authors: Barrow, Colin; Barrow, Paul, 1948-; Brown, Robert, 1937-
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Strategy and Purpose; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Coming Up with a Winning Idea For Your Business Plan; Chapter - 02: Strategy – the Big Picture; Chapter - 03: You and Your Team; Section - TWO: Market Research; <ul style='padding-top:0;list-style:none;'>Chapter - 04: Researching Customers; Chapter - 05: Researching Competitors; Chapter - 06: A Plan For Market Research; Section - THREE: Competitive Marketing Strategies; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Products and/or Services; Chapter - 08: Pricing; Chapter - 09: Advertising and Promotion; Chapter - 10: Place and Distribution; Chapter - 11: People, Process and Physical Environment; Chapter - 12: Competing Online; Section - FOUR: Operations and Staffing; <ul style='padding-top:0;list-style:none;'>Chapter - 13: The Selling Methods Plan; Chapter - 14: Making, Outsourcing and Supplies; Chapter - 15: People and Related Matters; Chapter - 16: Legal and Regulatory Factors; Chapter - 17: Office Systems; Section - FIVE: Forecasting Results; <ul style='padding-top:0;list-style:none;'>Chapter - 18: The Sales Forecast; Chapter - 19: Cash-Flow Projections; Chapter - 20: The Profit and Loss Account; Chapter - 21: The Balance Sheet; Chapter - 22: Break-Even Analysis; Chapter - 23: Reviewing Financing Requirements and Options; Chapter - 24: Stress Testing Your Business Projections; Section - SIX: Business Controls; <ul style='padding-top:0;list-style:none;'>Chapter - 25: Financial Controls; Chapter - 26: Sales and Marketing Controls; Chapter - 27: Other Business Controls; Chapter - 28: Planning For Growth; Section - SEVEN: Writing Up and Presenting Your Business Plan; <ul style='padding-top:0;list-style:none;'>Chapter - 29: Writing Up and Presenting Your Business Plan
• Edition: Ninth edition
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.4012; Business planning
• Languages: English
• ISBNs: 9780749481803
• Related ISBNs: 9780749481797
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.