Poles apart : challenges for business in the digital age /: challenges for business in the digital age. (2014)

• Record Type: Book
• Further Information: Note: Kate Baucherel.
• Other Names: Baucherel, Kate
• Contents: Cover; Contents; Front Matter; Title Page; Publisher Information; Introduction; Poles Apart; The Digital Challenge; Penguin or Polar Bear?; Social Engagement vs Corporate Experience: The SE/CE Curve; Risks and Rewards; Trials and Tribulations: Legal Risks Online; Keeping your Website Legal; Connected and Protected: Staying Safe Online; The Communication Revolution; Building Digital Skills; It's Time to Shine Online!; Back Matter; Acknowledgements; About the Author.
• Publisher Details: Luton : Andrews UK
• Publication Date: 2014
• Extent: 1 online resource (76 pages)
• Subjects: 658.872028546; Business & Economics -- E-Commerce -- General; Business; Internet marketing; Web usage mining; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business; Internet marketing; Web usage mining; Business & Economics -- Small Business; Electronic books
• Languages: English
• ISBNs: 9781783336807; 1783336803; 9781783336791
• Related ISBNs: 178333679X; 9781780925752
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.