Essentials of digital marketing. (2017)

• Record Type: Book
• Further Information: Note: Edited by Kathryn Waite, Rodrigo Perez Vega.
• Authors: Waite, Kathryn
• Editors: Waite, Kathryn; Vega, Rodrigo Perez
• Contents: 1. Defining the Field 2. The Digital Marketing Mix 3. Digital Innovation Adoption 4. Customer Engagement 5. Digital Service Quality 6. Digital Communications Planning 7. Crowdsourcing and Crowdfunding 8. Customer Experience Design 9. Online Revenue Models, Conversion and Attribution 10. Website Metrics and Analytics 11. Social Media Metrics and Analytics 12. The Digital Marketer: Skills and Roles.
• Publisher Details: Oxford : Goodfellow Publishers
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing -- Management; Marketing -- Management
• Languages: English
• ISBNs: 9781911396024
• Related ISBNs: 9781911396000; 9781911396017
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.