Advances in luxury brand management. (2017)

• Record Type: Book
• Further Information: Note: Edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Brexendorf, Shaun M. Powell.
• Editors: Kapferer, Jean-Noël; Kernstock, Joachim; Brexendorf, Tim; Powell, Shaun M
• Contents: Chapter 1. Introduction: Luxury Brand Management Insights and Opportunities; Joachim Kernstock, Tim Oliver Brexendorf and Shaun M. Powell.- Chapter 2. The End of Luxury as We Knew It?; Jean-Noël Kapferer.- Chapter 3. Luxury Brand Marketing – The Experience is Everything; Glyn Atwal and Alistair Williams.- Chapter 4. The Luxury Brand Strategy Challenge; Uché Okonkwo.- Chapter 5. The Specificity of Luxury Management – Turning Marketing Upside Down; Jean-Noël Kapferer and Vincent Bastien.- Chapter 6. Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What are the consumers' underlying motives and value-based drivers; Klaus-Peter Wiedmann, Nadine Hennigs and Christiane Klarmann.- Chapter 7. Is Luxury Compatible with Sustainability? Luxury Consumers' Viewpoint; Jean-Noël Kapferer and Anne Michaut-Denizeau.- Chapter 8. Probing Brand Luxury: A Multiple Lens Approach; Karen Miller and Michael Mills.- Chapter 9. Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding; Kevin Lane Keller.- Chapter 10. Measuring Perceptions of Brand Luxury; Franck Vigneron and Lester Johnson.- Chapter 11. Managing Luxury Brands; Jean-Noël Kapferer.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.827; Brand name products -- Management; Luxury goods industry; Luxuries -- Marketing; Brand name products -- Marketing
• Languages: English
• ISBNs: 9783319511276
• Related ISBNs: 9783319511269
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.