Consumer behaviour : Irish patterns and perspectives /: Irish patterns and perspectives. (2008)

• Record Type: Book
• Further Information: Note: Margaret Linehan.
• Other Names: Linehan, Margaret
• Contents: Chapter 1 Introduction to Consumer BehaviourChapter 2 Perception and Consumer InvolvementChapter 3 Consumer MotivationChapter 4 Personality and LifestylesChapter 5 Consumer LearningChapter 6 Consumer Attitude Formation and ChangeChapter 7 Consumer Decision ProcessesChapter 8 Consumer Behaviour and CommunicationChapter 9 The Influence of Culture, Sub-Culture and Social Class on Consumer BehaviourChapter 10 Organisational, Reference Groups, and Family Influences on Consumer Behaviour.
• Publisher Details: Place of publication not identified : Gill Books
• Publication Date: 2008
• Extent: 1 online resource (245 pages)
• Subjects: 658.8342; Consumers -- Ireland; Consumer behavior -- Ireland; Consumer behavior; Consumers; Ireland
• Languages: English
• ISBNs: 9780717155484
• Related ISBNs: 071715548X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.