Managing today's news media : audience first /: audience first. (2015)

• Record Type: Book
• Further Information: Note: Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center.
• Authors: Husni, Samir; Wenger, Debora Halpern; Price, Hank
• Contents: Chapter 1: Audience First; Benefits; State of the Audience; The Business of Journalism; Branding the News; New Challenges; The 4 C's Strategy; Leadership Reports; Theory in Practice; Think and Do; Executive Summary; Chapter 2: Be The Brand; Benefits; The Importance of Brand; The 4 C’s Strategy: Choice; Leadership Report – Douglas Clemensen; Leadership Report – Marv Danielski; The Rise of Targeted Media Brands; Leadership Report – Ekaterina Walter; Theory in Practice – Branding Theory; Focus on the Future; Executive Summary; Think and Do; Chapter 3: Audience Power; Benefits; State of the Medium; The 4 C’s Strategy: Control; Leadership Report – Scott Libin; Technology Advancement; Theory in Practice – Social Construction of Technology; Empowerment of Social Media<br /> Leadership Report – Jacques Natz; Audience Measurement & Research; Leadership Report – Pat McDonough; Psychographics, Tribes, and Other Qualitative Measurements; The Audience “Persona”; Behavioral Sequence Modeling; Focus on the Future; Executive Summary; Think and Do; Chapter 4: Newspapers; Benefits; State of the Medium; Leadership Report – Stan Tiner; Innovation Needed; The 4 C’s Strategy: Change; Leadership Report – Scott Coopwood; Looking Back – Technology Challenge; Leadership Report – Michael Rooney; Theory in Practice – Contingency Theory; Focus on the Future; Executive Summary; Think and Do; Chapter 5: Magazines; Benefits; State of the Medium; The 4 C’s Strategy: Customers; Leadership Report – David Carey; New Revenue Streams; Leadership Report – Donna Kessler; Leadership Report – Steve Kotok; Looking Back; Theory in Practice – Leadership Theory; Focus on the Future; Executive Summary; Think and Do; Chapter 6: TV; Benefits; State of the Medium; The 4 C’s Strategy: Choice; Leadership Report – Donna Reed; Looking Back – Complacent Past; Leadership Report – Leon Long; Theory in Practice – Innovation Management; Leadership Report – Steve Hammel; Focus on the Future; Executive Summary; Think and Do; Chapter 7: Online; Benefits; State of the Medium; Leadership Report – Bill McCandless; Leadership Report – Warren Webster; The 4 C’s Strategy: Change; Leadership Report – Chip Mahaney; Looking Back – Hindsight Is Easy; Theory in Practice – Dual Transformation; Focus on the Future; Executive Summary; Think and Do; Chapter 8: Mobile; Benefits; State of the Medium; The 4 C’s Strategy: Control; Looking Back – Mobile Moves Quickly<br /> Leadership Report – David Cohn; Leadership Report – Bill Tallent; Theory in Practice – New Product Development; Focus on the Future; Leadership Report – Dan Bradley; Executive Summary; Think and Do; Chapter 9: From Consumer to Producer; Benefits; Social Media and the News; The 4 C’s Strategy: Customers; Leadership Report – Katie Hawkins-Gaar; Leadership Report – Judy M. Stone; Content Curation; Leadership Report – Lewis D’Vorkin; Theory in Practice – Disruptive Innovation; Focus on the Future; Executive Summary; Think and Do; Chapter 10: Show Me the Money; Benefits; State of the Medium; The 4 C’s Strategy: Change; Media Revenue Models; Leadership Report – Gary Randazzo; Leadership Report – Wayne Freedman; Content Marketing; Event Marketing; Amazon.com: A Digital Exclusive Distribution System; Impact of Regulation on Future Business Models; Leadership Report – Mark Prak; Theory in Practice – Revenue Management; Executive Summary; Think and Do; Chapter 11: Road Map for the Future; Benefits; State of the Medium; The Power of Choice; The Power of Connectivity; Understanding the Media Consumer; Leadership Report – John Lavine; Mission Critical: Brand; Leadership Report – Gordon Borrell; Role of the Consumer Journalist; Role of the Journalism Entrepreneur; Media Start-ups; Leadership Report – Terry Mackin; Big Data; Content Competition; News Media Manager Skill Set; Journalism Rules; The Trusted Source; Executive Summary; Think and Do;
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2015
• Extent: 1 online resource (232 pages)
• Subjects: 070.1/9; Broadcast journalism; Television viewers
• Languages: English
• ISBNs: 9781483325002; 1483325008
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.