Innovation management and new product development. (2017)

• Record Type: Book
• Further Information: Note: Paul Trott, Portsmouth Business School.
• Authors: Trott, Paul
• Contents: Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
• Publisher Details: Harlow, Enlgand : Pearson
• Publication Date: 2017
• Extent: 1 online resource (xxix, 635 pages), illustrations, maps
• Subjects: 658.5/75; Technological innovations -- Management; Industrial management; Product management; Industrial management; Product management; Technological innovations -- Management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Produktentwicklung; Innovationsmanagement; Electronic books; Electronic books
• Languages: English
• ISBNs: 1292165405; 9781292165400
• Related ISBNs: 1292133422; 1292170697; 9781292133423
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.