The sponsor : notes on modern potentates /: notes on modern potentates. (2017)

• Record Type: Book
• Further Information: Note: Erik Barnouw ; with a new preface by Deirdre Boyle.
• Other Names: Barnouw, Erik, 1908-2001
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2017
• Extent: 1 online resource (236 pages)
• Subjects: 306.4/85; Television advertising -- United States; Television programs -- United States; Television broadcasting -- Social aspects -- United States; Television advertising; Television broadcasting -- Social aspects; Television programs; United States
• Languages: English
• ISBNs: 9781351473491; 1351473492
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.