Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /: a complete step-by-step guide to strategy, tactics, tools and measurement. (2017)

• Record Type: Book
• Further Information: Note: Daniel Rowles.
• Authors: Rowles, Daniel
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Digital Branding in Perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: What Digital Branding Really Means; Chapter - 02: Focusing on Value; Chapter - 03: Considering the User Journey; Chapter - 04: Objectives and Authenticity; Section - TWO: The Digital Toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 05: Social Media; Chapter - 06: Search; Chapter - 07: Mobile; Chapter - 08: Online Advertising; Chapter - 09: E-mail Marketing; Chapter - 10: CRM and Marketing Automation; Chapter - 11: From Integration to Transmedia Campaigns; Section - THREE: Digital Brand Strategy and Measurement; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Measuring Digital Branding; Chapter - 13: Primaries and Indicators; Chapter - 14: The Role of Analytics; Chapter - 15: Bridging the Gaps; Chapter - 16: The Importance of Asking Questions
• Edition: Second edition
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.827; Branding (Marketing); Internet marketing
• Languages: English
• ISBNs: 9780749481681
• Related ISBNs: 9780749481698
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.