B2B marketing strategy : differentiate, develop and deliver lasting customer engagement /: differentiate, develop and deliver lasting customer engagement. (2017)

• Record Type: Book
• Further Information: Note: Heidi Taylor.
• Authors: Taylor, Heidi
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Section - ONE: Think Different - Fallacy #1; Marketing Has Forever and Fundamentally Changed; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Change Happens – The Seismic Shift in Our B2B Marketing Environment; Chapter - 02: All That Glitters – B2B Marketing’s Obsession With the Latest Tools and Tactics; Chapter - 03: 5 Essential Steps to Think Different; Section - TWO: Do Different - Fallacy #2; The Marketing Plan is The Marketing Strategy; <ul style='padding-top:0;list-style:none;'>Chapter - 04: Getting Back to Basics – Brand, Strategy, Customers and Measurement; Chapter - 05: An Introduction to 3D Marketing - Differentiate, Develop and Deliver; Chapter - 06: 5 Essential Steps to Do Different; Section - THREE: Be Different - Fallacy #3; The Purpose of Marketing is Lead Generation; <ul style='padding-top:0;list-style:none;'>Chapter - 07: What is the Purpose of Marketing?; Chapter - 08: 7 rules of Engagement For The Social Era; Chapter - 09: Taking a Big Idea to Market – 5 Lessons; Chapter - 10: 5 Essential Steps to Be Different; Section - FOUR: Conclusion; <ul style='padding-top:0;list-style:none;'>Chapter - 11: Tactics are For The Moment, Ideas are Forever
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.804; Industrial marketing
• Languages: English
• ISBNs: 9780749481070
• Related ISBNs: 9780749481063
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.