Hooked : how to build habit-forming products /: how to build habit-forming products. ([2014])

• Record Type: Book
• Further Information: Note: Nira Eyal with Ryan Hoover.
• Authors: Eyal, Nir; Hoover, Ryan
• Contents: The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
• Publisher Details: New York, New York : Portfolio/Penguin
• Publication Date: 2014
• Extent: 1 online resource
• Subjects: 658.5/75; Sales & Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer behavior; Consumers' preferences; New products; Produktentwicklung; Verbraucher; Gewohnheit; Abhängigkeit; Manipulation; Research & Development Management; Business Strategy; New products; Consumer behavior; Consumers' preferences; Electronic books
• Languages: English
• ISBNs: 9780698190665; 0698190661; 9780241971857; 0241971853
• Related ISBNs: 9781591847786; 1591847788
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.