Creative aerobics : fueling imagination in the 21st century /: fueling imagination in the 21st century. (2017)

• Record Type: Book
• Further Information: Note: Linda Conway Correll George, Arpan Yagnik.
• Authors: George, Linda Conway Correll; Yagnik, Arpan
• Contents: Cover; Contents; Preface; Acknowledgments; Chapter 1 Taking the Wraps/Raps off Creative Aerobics; Chapter 2 In the Beginning . . .; Chapter 3 David versus Goliath, AKA Small versus The Big Idea; Chapter 4 Defining the Creative Process Today ; Chapter 5 Developing Your Creative Magnifying Glass; Chapter 6 Training for Your Creativity Marathon; Chapter 7 Creative Aerobic 1 (CA1)-The Facts. Just the Facts; Chapter 8 Creative Aerobic 2 (CA2)-New Nomenclature-It Is What It Isn't; Chapter 9 Creative Aerobic 3 (CA3)-It's the Same. Only Different Chapter 10 Creative Aerobic 4 (CA4)-Refining DefiningChapter 11 Verbal Four-/For-/Foreplay; Chapter 12 Body English (It's Not Just About Golf); Chapter 13 How the Student Award Winners Do It; Chapter 14 How the Professionals Do It; Chapter 15 Every Body (Copy) Needs a Slogan, Sometime; Chapter 16 Mass Media Medley; Chapter 17 .Com Creativity; Chapter 18 Practical Reflections on the Profession; Index; About the Authors
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (160 pages)
• Subjects: 658.4/094; Creative ability in business; Creative ability; Creative thinking; Creative ability; Creative ability in business; Creative thinking; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9789386446848; 9386446847
• Related ISBNs: 9789386446909; 9386446901; 9789386446824
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on September 11, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.