Rhetoric in popular culture. (2017)

• Record Type: Book
• Further Information: Note: Barry S. Brummett.
• Authors: Brummett, Barry, 1951-
• Contents: Part 1: Theory; Chapter 1: Rhetoric and the Rhetorical Tradition; Definitions and the Management of Power; The Rhetorical Tradition: Ancient Greece; The Rise of the City-States: How Democracy Grew Up with Rhetoric; Rhetoric in Athens; Plato’s Complaints against the Sophists; Two Legacies We Have Inherited from the Greek Rhetorical Tradition; Definitions of Rhetoric after Plato; Rhetoric in the Eighteenth Century; New Theories (and New Realities) Emerge in the Twentieth Century; What Changed in the Twentieth Century and Beyond; Managing Power Today in Traditional Texts: Neo-Aristotelian Criticism; Summary and Review; Looking Ahead; Chapter 2: Rhetoric and Popular Culture; The Rhetoric of Everyday Life; The Building Blocks of Culture: Signs; Indexical Meaning; Iconic Meaning; Symbolic Meaning; Complexity of the Three Kinds of Meaning; The Building Blocks of Culture: Artifacts; An Action, Event, or Object Perceived as a Unified Whole; . . . Having Widely Shared Meanings; . . . Manifesting Group Identification to Us; Definitions of Culture; Elitist Meanings of Culture; Popular Meanings of Culture; Characteristics of Cultures; Cultures Are Highly Complex and Overlapping; Cultures Entail Consciousness, or Ideologies; Cultures Are Experienced through Texts; Managing Power Today in Texts of Popular Culture; Four Characteristics of the Texts of Popular Culture; Summary and Review; Looking Ahead; Chapter 3: Rhetorical Methods in Critical Studies; Texts as Sites of Struggle; Texts Influence through Meanings; Texts Are Sites of Struggle over Meaning; Three Characteristics of Critical Studies; The Critical Character; Concern over Power; Critical Interventionism; Finding a Text; The First Continuum: Type of Text; The Second Continuum: Sources of Meanings; Defining a Context; The Third Continuum: Choice of Context; The Fourth Continuum: Text-Context Relationship; “Inside” the Text; The Fifth Continuum: From Surface to Deep Reading; The Text in Context: Metonymy, Power, Judgment; Metonymies; Empowerment/Disempowerment; Judgment; Summary and Review; Looking Ahead; Chapter 4: Varieties of Rhetorical Criticism: Intervention-Understanding; An Introduction to Critical Perspectives; Methods Focused on Power; Culture-Centered Criticism; Cultures and Their Own Critical Methods; Afrocentricity; Whiteness as a Kind of Culture: Analysis and Examples; Marxist Criticism; Materialism, Bases, and Superstructure; Economic Metaphors, Commodities, and Signs; Preferred and Oppositional Readings; Subject Positions; Standpoint Theory; Feminist Criticism; Varieties of Feminist Criticism; How Do Patriarchal Language and Images Perpetuate Inequality?; How Can Texts Empower Women?; Queer Theory; Analysis and Examples; Summary and Review; Chapter 5: Varieties of Rhetorical Criticism: Understanding-Intervention; Methods Focused on Self and Society; Psychoanalytic Criticism; Making Minds and Selves; Desire; Visual Rhetorical Criticism; Images as Focal Points of Meaning Attribution; Images as Focal Points of Collective Memory and Community; Point of View; Methods Focused on Story; Dramatistic/Narrative Criticism; Language as a Ground for Motives; Narrative Genres; Comedy and Tragedy; The Pentad; Analysis and Examples; Media-Centered Criticism; What Is a Medium?; Media Logic; Characteristics of Television as a Medium; Analysis and Examples; Characteristics of Handheld Devices as a Medium; Characteristics of the Computer and Internet as a Medium; Analysis and Examples; Summary and Review; Looking Ahead; Part 2: Application; Chapter 6: Paradoxes of Personalization: Race Relations in Milwaukee; The Problem of Personalization; The Scene and Focal Events; Problems in the African American Community; Violence against African Americans; The School System; White Political Attitudes; Tragedy and Metonymy; Metonymizing the Tragedies; Metonymy and Paradox; The Paradox of Identification; Identification and Race; Enabling Identification; Forestalling Identification; The Persistence of Race; The Paradox of Action: The Public and the Personal; Personal Action and Loss of Vision; The Paradox in Milwaukee; African Americans “In Need of Help”; Some Solutions; Reciprocal Personalization; Metonymizing Yourself; Metonymizing Others; Resources for Careful Metonymy; Stepping Back from the Critique; Chapter 7: Notes from a Texas Gun Show; Methods; Texas and Gun Culture; At the Gun Show; Conclusion; Summary and Review; Chapter 8: Simulational Selves, Simulational Culture in Groundhog Day; Simulation; Simulation and Groundhog Day; Conclusion; Chapter 9: Jumping Scale in Steampunk: One Gear Makes You Larger, One Duct Makes You Small; Steampunk and Jumping Scale; The Aesthetic of Steampunk; Jumping Scale Down; Jumping Scale Up; Conclusion; Chapter 10: The Bad Resurrection in American Life and Culture; Cancer; Terrorism; The Fast and the Furious Movies; Halloween and Friday the 13th Movies; Conclusion;
• Edition: Fifth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 808; Rhetoric; Popular culture; Rhetorical criticism
• Languages: English
• ISBNs: 9781506315652
• Related ISBNs: 9781506315638
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.