#Hooked : why cute sells... and other marketing magic that we just can't resist /: why cute sells... and other marketing magic that we just can't resist. (2016)

• Record Type: Book
• Further Information: Note: Patrick Fagan.
• Authors: Fagan, Patrick, 1987-
• Contents: About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2016
• Extent: 1 online resource (208 pages)
• Subjects: 658.80019; Economics -- Psychological aspects
• Languages: English
• ISBNs: 9781292074450; 1292074450
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.