Essential guide to marketing planning. ([2017])

• Record Type: Book
• Further Information: Note: Marian Burk Wood.
• Authors: Wood, Marian Burk
• Edition: Fourth edition
• Publisher Details: Harlow, England New York : Pearson
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.8/02; Marketing -- Planning; Marketing -- Planning; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9781292117546; 1292117540
• Related ISBNs: 9781292117522; 1292117524; 9781292186382
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.