Retail management a strategic approach /: a strategic approach. (2012)

• Record Type: Book
• Further Information: Note: Barry Berman, Joel R. Evans.
• Other Names: Berman, Barry; Evans, Joel R
• Contents: Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
• Publisher Details: Boston : Pearson
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.8 7; Retail trade -- Management; Retail trade -- Management; Strategisch management; Detailhandel; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9780273775652; 0273775650
• Related ISBNs: 0273775650; 9780132720823; 0132720825; 9781299924512; 1299924514
• Notes: Note: With bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.