Marketing strategy & competitive positioning. (2012)

• Record Type: Book
• Further Information: Note: Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.
• Other Names: Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte
• Edition: 5th ed
• Publisher Details: Harlow, UK : Pearson Financial Times/Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (xv, 578 pages), illustrations
• Subjects: 658.8/02; Target marketing; Marketing -- Management; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing -- Management; Target marketing; Electronic books
• Languages: English
• ISBNs: 0273740946; 9780273740940
• Related ISBNs: 0273740938; 9780273740933
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.