Innovation management and new product development. (2012)

• Record Type: Book
• Further Information: Note: Paul Trott.
• Other Names: Trott, Paul
• Contents: Innovation management : an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process.
• Edition: 5th edition
• Publisher Details: Harlow : Financial Times Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (XXVIII, 620 pages), illustrations
• Subjects: 658.575; New products; Technological innovations -- Management; Strategic planning; New products; Strategic planning; Technological innovations -- Management; Technische vernieuwing; Productontwikkeling; Vernieuwing; Management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9780273736578; 0273736574; 1299317804; 9781299317802
• Related ISBNs: 9780273736561; 0273736566
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.