Business writing today : a practical guide /: a practical guide. (2015)

• Record Type: Book
• Further Information: Note: Natalie Canavor.
• Authors: Canavor, Natalie, 1942-
• Contents: Part I: A Structured Planning System for All Your Communication; Chapter 1: Business Writing in the Digital Age—and You; Why Employers Value Writing; How Employers See Writing; Good Writing—and You; Business Writing Redefined for the Digital Age; How to Use This Book; Writing to Accomplish Goals: Building the Foundation for Every Message; Identifying Goals on Multiple Levels; Framing Messages for the Audience; Maneuvering Generational Divides; Writing to Groups and Unknown Audiences; Chapter 3: Putting the Planning Structure to Work: Always Know What to Say; How to Decide on Best Message Content; Choosing an Organization Technique; Adopting the Right Tone; Applying the Process to Challenging Messages; Part III: Writing Techniques; Chapter 4: Good Sentences, the Right Words; Assembling Strong Sentences; Applying Readability Guidelines; Choosing the Right Words; Using Vigorous Verbs; Knowing the Clues to Wordiness; Editing: Many Ways Can Work; Chapter 5: The Whole Picture: Creating Your Best Message; Writing With Short Paragraphs; Building in Good Transitions; Avoiding Word Traps; Avoiding Tone Traps; Editing What You Write; Fielding Common Grammar Problems the Commonsense Way; Part IV: Types of Business Writing; Chapter 6: Writing E-mail and Building Your Professional Image; Use E-mail to Accomplish Goals; Apply Strategic Thinking to the Situation; Build in the Right Tone; Use E-mail to Support Internal and External Networking; Chapter 7: Writing Resumes and Cover Letters; How to Write for a Competitive Edge; Creating Resumes to Showcase Individual Skills; Customizing Cover Letters to the Job; Writing to Connect with Employers and Networks; Chapter 8: Writing Letters and Memos: They Still Count; When to Write Letters; Planning Letters that Achieve Your Goals; Strategizing Letters for Common Situations: Using Internal Memos to Build Relationships; Part V: Writing Persuasive Messages; Chapter 9: Writing to Persuade: The Tools and Techniques; Deploying The Tools of Persuasion and Advocacy; Writing Techniques for Persuasive Materials; How to Find, Shape and Tell Stories; Graphic Ideas and Guidelines for Good Presentation; Chapter 10: Writing to Persuade: Creating Successful Business Documents; Writing the Executive Summary; Preparing Effective Reports; Writing Formal and Informal Proposals; Applying for Grants; Part VI: Writing Online; Chapter 11: Writing for Websites and Online Media; How to Translate Print Writing into Online; Planning a Website and Home Page; Creating Copy for Online Media; Developing Content Ideas; Chapter 12: Blogging, Social Media and Micromedia; How Business Sees Social Media; Using Social Media to Accomplish Goals; Planning and Writing Blogs; Using Twitter Power; Creating Online Profiles; Part VII: Writing for Oral Presentation, Video and Public Relations Purposes; Chapter 13: Presenting Yourself: Write Well to Speak Well; Finding Your Own Story; Developing the Elevator Speech; Writing for Presentation and PowerPoint; Working with Video; Chapter 14: Applying Journalism and Public Relations Techniques; Writing Media Releases and Pitches; Creating Headlines and Subheads that Attract; Gathering the Right Information: Research Tips, Interviewing Techniques and Questions; How to Prepare Talking Points for Many Occasions; Applying This Book’s Techniques to Additional Media and Channels of the Unforeseeable Future; PART VI. WRITING FOR ORAL PRESENTATION; Chapter 13: Present Yourself: Write Well to Speak Well; Finding Your Personal Story; Developing Your Personal Story; What You Can Do With Metaphors; The "Elevator Speech": Why You Need It, How to Write It; If You're a New Career Builder; Crafting Presentations and Speeches; Writing Tips for Spoken Media; Creating and Using PowerPoint Well; How to Plan and Use Effective Videos; Translating Verbal Ideas Into Visuals; Resources; Chapter 14: Putting Journalism and Public Relations Techniques to Work for You: Professional Strategies, Techniques and Tips; Reaching Your Audiences With the "New" Media Release;
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2015
• Extent: 1 online resource (384 pages)
• Subjects: 808.06665; Business writing; Business writing
• Languages: English
• ISBNs: 9781483358673; 1483358674
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.