Branding inside out : internal branding in theory and practice /: internal branding in theory and practice. (2017)

• Record Type: Book
• Further Information: Note: Edited by Nicholas Ind.
• Editors: Ind, Nicholas
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - 01: The changing world of internal branding – Nicholas Ind, Associate Professor at Kristiania University College; Section - 02: Living brand orientation: How a brand oriented culture supports employees to live the brand – Holger J Schmidt, Full Professor of General Management and Marketing at Koblenz University of Applied Sciences; Section - 03: Unleashing the internal fan community through brand oriented leadership – Felicitas Morhart, Full Professor of Marketing at the University of Lausanne; Section - 04: Bond Dickinson: Leading by example – Erika Uffindell, Director of The Global Institute for Conscious Leadership; Section - 05: Internal branding: A roadmap to brand value co-creation – Fathima Saleem, Assistant Professor, Ryerson University and Oriol Iglesias, Associate Professor, ESADE Business School; Section - 06: Transforming Brand and culture at NN Group – Marije Scholma, Head of Internal and External Communications at NN Group, Remco Barbier, Head of Branding at NN Group and Chris Kersbergen, Head of Employee Experience at NN Group; Section - 07: Living the CSR brand: Model, best practices and recommendations – Carsten Baumgarth, Full Professor, Berlin School of Economics and Law and Lars Binckebanck, Full Professor of International Marketing at Furtwangen University; Section - 08: Participation builds the brands: VSO’s people brand – Nick Pullan, Director of a fashion brand and Member of the Chartered Institute of Personnel and Development and Hannah Gilman, marketer with 7 years at VSO as Brand and Communications Manager; Section - 09: The characteristics of Living Brand Companies – Rik Riezebos, Managing Director of EURIB/ European Institute for Brand management; Section - 10: How adidas attracts and retains talent – Steve Fogarty, leads the Global Talent Futures Team at Adidas Group; Section - 11: Internal brand management: Employees as a target group for brand management – Christoph Burmann, Professor at the University of Bremen and Rico Piehler, postdoctoral researcher at the Chair of Innovative Brand Management at the University of Bremen;
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.314; Organizational commitment; Branding (Marketing); Employee motivation; Success in business
• Languages: English
• ISBNs: 9780749478919
• Related ISBNs: 9780749478902
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.