Cross-cultural design for IT products and services. (2012)

• Record Type: Book
• Further Information: Note: Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong.
• Other Names: Rau, Pei-Luen Patrick; Plocher, Thomas A; Choong, Yee-Yin
• Contents: Front Cover; Contents; Foreword; The Authors; Chapter 1 -- A Global Market; Chapter 2 -- Cross-Cultural Psychology; Chapter 3 -- Introduction to Cross-Cultural Design Guidelines; Chapter 4 -- Language; Chapter 5 -- Color Coding and Affect; Chapter 6 -- Icons and Images; Chapter 7 -- Presentation Formats and Layout; Chapter 8 -- Information Organization and Representation, Navigation, and Hyperlinks; Chapter 9 -- Physical Ergonomics and Anthropometry; Chapter 10 -- Weaving Culture into the Product Development Process; Chapter 11 -- User Needs Research: Understanding the Lay of the Land. Chapter 12 -- Gaining User Acceptance in Specific CulturesChapter 13 -- International Usability Evaluation; Chapter 14 -- Heuristic and Guidelines-Based Evaluation in Cross-Cultural Design; Appendix 1: Guidelines Ratings; Appendix 2: Cross-Cultural Psychology and HCI Resources; Back Cover.
• Publisher Details: Boca Raton, FL : Taylor & Francis
• Publication Date: 2012
• Extent: 1 online resource (pages)
• Subjects: 004.01/9; Human-computer interaction; User interfaces -- Cross cultural studies; Intercultural communication; Communication in design; Communication in design; Human-computer interaction; Intercultural communication; User interfaces -- Cross cultural studies; COMPUTERS -- Social Aspects -- Human-Computer Interaction; TECHNOLOGY & ENGINEERING -- Industrial Health & Safety; COMPUTERS -- Interactive & Multimedia; Communication in design; Human-computer interaction; Intercultural communication; User interfaces (Computer systems); Electronic books; Cross-cultural studies
• Languages: English
• ISBNs: 1439838747; 9781439838747
• Related ISBNs: 9781439838730; 1439838739
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.