Inside city tourism : a European perspective /: a European perspective. (2011)

• Record Type: Book
• Further Information: Note: John Heeley.
• Other Names: Heeley, John, 1951-
• Contents: PREFACE – Why a book on city tourism? PART ONE CITY TOURISM CHAPTER 1 Organising city tourism CHAPTER 2 Measuring city tourism CHAPTER 3 The dynamics of city tourism PART TWO CITY TOURISM ORGANISATION CHAPTER 4 City tourism organisation: structure and operations CHAPTER 5 Setting up and leading city marketing agencies CHAPTER 6 City tourism organisation case study: York, United Kingdom PART THREE CITY BRANDING CHAPTER 7 The problematic nature of city branding CHAPTER 8 City branding in the Netherlands PART FOUR CONCLUSIONS CHAPTER 9 Whither city tourism and city tourism organisation?
• Publisher Details: Bristol : Channel View Publications
• Publication Date: 2011
• Extent: 1 online resource (200 pages)
• Subjects: 338.47914; BUSINESS & ECONOMICS / Marketing / General; Tourism -- Europe; Cities and towns -- Europe; BUSINESS & ECONOMICS / Sales & Selling; Sales & marketing
• Languages: English
• ISBNs: 9781845412104; 1845412109
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.