How to cut it in the media : a PR manual for aesthetic plastic surgeons & professionals in cosmetic medicine /: a PR manual for aesthetic plastic surgeons & professionals in cosmetic medicine. (©2013)

• Record Type: Book
• Other Titles: PR manual for aesthetic plastic surgeons & professionals in cosmetic medicine
• Further Information: Note: Tingy Simoes.
• Other Names: Simoes, Tingy
• Contents: Botox Babylon; Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR; Proactive PR; What Is Newsworthy? Knowing Your Audience; Tools of the Trade; Pitching to Journalists; Interview Techniques; Social Media; Conclusions
• Publisher Details: Boca Raton, Fla : CRC Press
• Publication Date: 2013
• Copyright Date: 2013
• Extent: 1 online resource (120 pages), illustrations
• Subjects: 362.1068; Physicians -- Life skills guides; Plastic surgeons -- Public relations; Surgery, Plastic; MEDICAL -- Physician & Patient; MEDICAL -- Administration; MEDICAL -- Practice Management & Reimbursement; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781842145500; 1842145509; 9781842145500
• Related ISBNs: 9781842145494
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.