Managing emotion in design innovation. (©2014)

• Record Type: Book
• Further Information: Note: Amitoj Singh.
• Other Names: Singh, Amitoj
• Contents: Introduction Importance of Emotions in Product Styling Need for Studying Emotions Associated with Motorbikes Development of an Emotion-Centered Research Framework Research Design and Methodology Social-Cultural Segmentation of Biking in India Styling Differences within the Biking Segments Generation of the Premise of Study Literature-Oriented Research Framework Research Traditions in Design and Emotions Theoretical Applicability of the Research Hypothesis Significance of the Study for Motorbike Design Evolution of Research Methodology Development of Biker–Bike Personality Measurement Instrument Biker–Bike Survey Questionnaire Sampling of Bikes and Bikers Data Collection Procedure Techniques Used for Data Analysis The Sociocultural Segmentation of Biking Bread-and-Butter Biking Travel-and-Comfort Biking Social-Networking Biking Dexterous and Exploratory Biking High-Esteem Biking Identification of Biking Needs Segment-Wise Comparison of Biking Needs Mapping of Biking Needs on H-E-A-T Diagram Mapping of Affective Experiences on the Circumplex of Emotions Discussion Emotive Quality of Biking Segments Biker–Bike Personality Relationship Bike Personality Factors Biker Personality Factors Comparing Bike Personality of Biking Segments Comparing Biker Personality of Biking Segments Emotive Quality of Biking Segments Emotion-Centered Research Framework for Design Innovation Salient Findings of the Study Emotion-Centered Research Framework Significance of the Study References Index
• Publisher Details: Boca Raton, FL : CRC Press
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource (xxix, 197 pages)
• Subjects: 658.5/7520954; Product design -- India -- Case studies; Motorcyclists -- India -- Psychology; Motorcycles -- Design and construction; New products -- Psychological aspects; Consumer behavior; Emotions; Product design -- India -- Case studies; Motorcyclists -- India -- Psychology; Motorcycles -- Design and construction; New products -- Psychological aspects; Consumer behavior; Emotions; Product design -- India -- Case studies; BUSINESS & ECONOMICS -- Project Management; TECHNOLOGY & ENGINEERING -- Mechanical; TECHNOLOGY & ENGINEERING -- Industrial Health & Safety; TECHNOLOGY & ENGINEERING -- Industrial Design -- Product; Product design / India / Case studies; Motorcyclists / India / Psychology; Motorcycles / Design and construction; New products / Psychological aspects; Consumer behavior; Emotions; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781466567511; 1466567511
• Related ISBNs: 9781466567504; 1466567503
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.