Mobile enterprise transition and management. (©2009)

• Record Type: Book
• Further Information: Note: Bhuvan Unhelkar.
• Other Names: Unhelkar, Bhuvan
• Contents: Front cover; Contents; List of Figures; Glossary of Acronyms in Mobile Domain; Mobility Terms Definitions; Foreword; Preface; Acknowledgments; Chapter 1. Mobile Business Overview; Chapter 2. Mobile Enterprise Transition Goals and Framework; Chapter 3. Mobile Enterprise Transitions: Economic Dimension; Chapter 4. Mobile Enterprise Transitions: Technical Dimension; Chapter 5. Mobile Enterprise Transitions: Process Dimension; Chapter 6. Mobile Enterprise Transitions: Social Dimension; Chapter 7. Enacting and Managing Mobile Enterpries Transitions. Chapter 8. Mobile Enterprises: Expansion, Growth, and ManagementChapter 9. Mobile Enterprises: Sustainability and the Environment; Chapter 10. Case Study: Applying METM to a Medium-Sized Pharmaceutical Enterprise; Chapter 11. Case Study: Applying METM to a Small-Sized Travel and Tourism Enterprise; Chapter 12. Case Study: Applying METM to a University for a Sustainable Environment; Appendix A*: Mobile Enterprise Transition (METs)-Research Project; Appendix B: Mobile Enterprise Transitions (METs)- Example Use Cases from Various Case Studies; Appendix C: Modeling CASE Tools*; Author. Endorsements (In Praise of METM)Index; Back cover.
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource (xxxix, 393 pages), illustrations
• Subjects: 658.8/72; Mobile commerce; Mobile communication systems; Wireless communication systems; BUSINESS & ECONOMICS -- Marketing -- Telemarketing; BUSINESS & ECONOMICS -- Marketing -- Multilevel; BUSINESS & ECONOMICS -- Mail Order; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; Mobile commerce; Mobile communication systems; Wireless communication systems; Electronic books
• Languages: English
• ISBNs: 9781420078282; 1420078283
• Related ISBNs: 9781420078275; 1420078275
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.