New food product development : from concept to marketplace /: from concept to marketplace. (©2011)

• Record Type: Book
• Further Information: Note: Gordon W. Fuller.
• Other Names: Fuller, Gordon W
• Contents: Chapter 1. What Is New Food Product Development? -- Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development -- Chapter 3. What Are the Sources for New Product Ideas? -- Chapter 4. Strategy and the Strategists -- Chapter 5. The Tacticians: Their Influence in Product Development -- Chapter 6. The Legal Department: Protecting the Company -- Its Name, Goodwill, and Image -- Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company -- Chapter 8. Going to Market: Success or Failure? -- Chapter 9. Why Farm Out New Product Development? -- Chapter 10. New Food Product Development in the Food Service Industry -- Chapter 11. Product Development in the Food Additive and Food Ingredient Industries -- Chapter 12. Dancing but Uncertain of the Music.
• Edition: 3rd ed
• Publisher Details: Boca Raton, FL : CRC Press
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xix, 487 pages), illustrations
• Subjects: 664.0068/8; Food -- Marketing; Food -- Research; New products -- Marketing; Product management; Food industry and trade -- Technological innovations; Engineering; Chemical engineering; TECHNOLOGY & ENGINEERING -- Food Science; Food industry and trade -- Technological innovations; Food -- Marketing; Food -- Research; New products -- Marketing; Product management; Electronic books
• Languages: English
• ISBNs: 9781439818657; 1439818657
• Related ISBNs: 9781439818640; 1439818649
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.