Technology Entrepreneurship. (2014)

• Record Type: Book
• Other Names: Evers, Natasha
• Contents: Machine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1. Introduction -- 1. Smart Economies, Innovation and Entrepreneurship -- 1.1. Learning Objectives -- 1.2. Chapter Structure -- 1.3. Introduction -- 1.4. Innovation and Entrepreneurship Policy -- 1.5. Policy Outcomes and Impacts -- 1.6. Future Trends -- 1.7. Chapter Summary -- 1.8. Revision Questions -- 1.9. Further Reading and Resources -- 1.10. Note -- 1.11. References -- 1.12. Glossary of Terms -- Appendix 1.1 European Union (2013) Innovation Union Scoreboard Indicator -- Appendix 1.2 Sweden Innovation Union Scoreboard Indications -- 2. Research and Technology Transfer from Universities to Business -- 2.1. Learning Objectives -- 2.2. Chapter Structure -- 2.3. Introduction -- 2.4. Third-Mission Activities -- 2.5. Technology Transfer and Mechanisms -- 2.6. Stimulants and Barriers to Technology Transfer -- 2.7. Chapter Summary -- 2.8. Revision Questions -- 2.9. Further Reading and Resources -- 2.10. Notes. Note continued: 2.11. References -- 2.12. Glossary of Terms -- 3. Technology Entrepreneurs and New Technology Ventures -- 3.1. Learning Objectives -- 3.2. Chapter Structure -- 3.3. Introduction -- 3.4. Defining the Entrepreneur and Technology Entrepreneurs -- 3.5. Technology Entrepreneurs Characteristics -- 3.6. Motivations and Intentions -- 3.7. Chapter Summary -- 3.8. Revision Questions -- 3.9. Further Reading and Resources -- 3.10. Notes -- 3.11. References -- 3.12. Glossary of Terms -- pt. II Creating, Protecting and Managing Technology and Innovation -- I.1. Introduction -- II. 2. Doing Innovation in Practice -- II. 3.A Matter of Perspective -- II. 4. The Three Chapters of Part II -- II. 5. References -- 4. Innovation and Diffusion of Technology in Products and Services -- 4.1. Learning Objectives -- 4.2. Chapter Structure -- 4.3. Introduction -- 4.4. Defining Innovation -- 4.5. Classifying Innovations -- 4.6. Sources of Innovation -- 4.7. The Technology Innovation Life Cycle. Note continued: 4.8. Diffusion of Innovations -- 4.9. Managing Innovation -- 4.10. Chapter Summary -- 4.11. Revision Questions -- 4.12. Further Reading and Resources -- 4.13. Note -- 4.14. References -- 4.15. Glossary of Terms -- 5. Managing Intellectual Property for New Venture Development -- 5.1. Learning Objectives -- 5.2. Chapter Structure -- 5.3. Introduction: What Is Intellectual Property? -- 5.4. Identifying and Capturing Intellectual Property -- 5.5. Intellectual Property Rights -- 5.6. Choosing the Appropriate Protection for your Intellectual Property -- 5.7. Protecting Intellectual Property -- 5.8. Developing an IP Strategy -- 5.9. Searching Patents and Other IP Information -- 5.10. Enforcing IP Rights and Dealing with Infringement -- 5.11. Chapter Summary -- 5.12. Revision Questions -- 5.13. Notes -- 5.14. References -- 5.15. Glossary of Terms and Useful Sources -- 6. The Business Model and Business Plan -- 6.1. Learning Objectives -- 6.2. Chapter Structure -- 6.3. Introduction. Note continued: 6.4. The Vision -- 6.5. Creating Value -- 6.6. Business Modelling -- 6.7. Industry-driven Business Models -- 6.8. Business Modelling for Competitive Advantage -- 6.9. The Business Plan -- 6.10. Growth Metrics -- 6.11. Chapter Summary -- 6.12. Revision Questions -- 6.13. Further Reading and Resources -- 6.14. Notes -- 6.15. References -- 6.16. Glossary of Terms -- pt. III Market Opportunity and Strategy -- III. 1. Introduction -- III. 2. Defining Marketing -- III. 3. Marketing is about Exchange Relationships -- III. 4. Notes -- 7. Market Validation and Research -- 7.1. Learning Objectives -- 7.2. Chapter Structure -- 7.3. Introduction -- 7.4. Market Validation Process -- 7.5. The Marketing Ecosystem of the New Venture -- 7.6. Business Concept Testing Tools -- 7.7. Conducting Marketing Research -- 7.8. Chapter Summary -- 7.9. Revision Questions -- 7.10. Further Reading and Resources -- 7.11. Notes -- 7.12. References -- 7.13. Glossary of Terms -- 8. Routes to Commercialisation and Pitching. Note continued: 8.1. Learning Objectives -- 8.2. Chapter Structure -- 8.3. Introduction -- 8.4.Commercialisation -- 8.5. Pitching -- 8.6. Chapter Summary -- 8.7. Revision Questions -- 8.8. Further Reading and Resources -- 8.9. Notes -- 8.10. References -- 8.11. Glossary of Terms -- 9. The Marketing Strategy -- 9.1. Learning Objectives -- 9.2. Chapter Structure -- 9.3. Introduction -- 9.4. The Marketing Strategy -- 9.5. Segmentation and Targeting Processes -- Stage One -- 9.6. Developing and Positioning the Value Proposition -- Stage Two -- 9.7. Designing, Activating and Controlling (DAC) the Marketing Programme -- Stage Three -- 9.8. Product and Branding Decisions -- 9.9. Promotion and Communication Decisions -- 9.10. Distribution Decisions -- 9.11. Pricing Decisions -- 9.12. The Marketing Plan -- 9.13. Chapter Summary -- 9.14. Revision Questions -- 9.15. Further Reading and Resources -- 9.16. Notes -- 9.17. References -- 9.18. Glossary of Terms -- pt. IV Growing and Managing the New Venture. Note continued: IV. 1. Introduction -- IV. 2. Further Reading -- IV. 3. Notes -- IV. 4. References -- 10. Developing Teams and Building the Organisation -- 10.1. Learning Objectives -- 10.2. Chapter Structure -- 10.3. Introduction -- 10.4. Analysing and Managing for Growth -- 10.5. Building the team -- 10.6. Team Roles -- 10.7. Leading the Entrepreneurial Organisation -- 10.8. Entrepreneurial Network Organising -- 10.9. Learning from Success and Failure -- 10.10. Entrepreneurial Learning and Change -- 10.11. Chapter Summary -- 10.12. Revision Questions -- 10.13. Further Reading -- 10.14. Resources -- 10.15. Notes -- 10.16. References -- 10.17. Glossary of Terms -- 11. Internationalisation -- 11.1. Learning Objectives -- 11.2. Chapter Structure -- 11.3. Introduction -- 11.4. International Entrepreneurship -- 11.5. Key Drivers of High Tech Venture Internationalisation -- 11.6. Strategic Options for International Market Development -- 11.7. Determining the Scale of International Market Activities. Note continued: 11.8. Selecting Which Foreign Markets to Enter and Segments to Serve -- 11.9. Deciding on Foreign Market Entry Strategies (Modes) -- 11.10. Developing and Sustaining International Competitiveness -- 11.11. Cultural Considerations in International Business Negotiations -- 11.12. Chapter Summary -- 11.13. Revision Questions -- 11.14. Further Reading and Resources -- 11.15. Notes -- 11.16. References -- 11.17. Glossary of Terms -- 12. Entrepreneurial Finance -- 12.1. Learning Objectives -- 12.2. Chapter Structure -- 12.3. Introduction -- 12.4. Application of Finance to the Entrepreneurial Context -- 12.5. Funding: Debt or Equity? -- 12.6. Staging of Finance to Development Milestones -- 12.7. Sources of Finance in Different Stages of Development -- 12.8. Negotiating a Deal with an Investor -- 12.9. The Business Model -- 12.10. Due Diligence -- 12.11. Managing Cash Flow and Profitability -- 12.12. Determining Financial Needs -- 12.13. Valuation Primer. Note continued: 12.14. Harvesting & Exit Strategies -- 12.15. Chapter Summary -- 12.16. Revision Questions -- 12.17. Further Reading and Resources -- 12.18. Notes -- 12.19. References -- 12.20. Glossary of Terms.
• Publisher Details: Place of publication not identified : Palgrave Macmillan
• Publication Date: 2014
• Extent: 1 online resource
• Subjects: 658.514; Reference; Technological innovations; Entrepreneurship; Entrepreneurship; Technological innovations; Entreprenörskap; Tekniska innovationer; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; General; Entrepreneurship; Business innovation; Economics, finance, business & management; Electronic books
• Languages: English
• ISBNs: 1137020113; 9781137020116
• Related ISBNs: 9781137020109; 1137020105
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.