Films that Sell : Moving Pictures and Advertising /: Moving Pictures and Advertising. (2016)

• Record Type: Book
• Further Information: Note: Patrick Vonderau, Bo Florin, Nico de Klerk.
• Editors: Vonderau, Patrick; Florin, Bo; de Klerk, Nico
• Contents: Introduction: Nico de Klerk, Bo Florin and Patrick Vonderau PART 1: THEORIES AND APPROACHES 1. Locating Advertising Film: Conceptualizing an Ephemeral Media Practice; Yvonne Zimmermann, Philipp University Marburg, Germany 2. Selling the Motion Picture to the fin de siecle American Public; William Uricchio, MIT, USA 3. Advertising and Animation; Michael Cowan, McGill University, Canada 4. Business Screen, International Harvester, and the History of Advertising Film; Gregory a. Waller, Indiana University, Bloomington, USA PART II: HISTORIES AND PRACTICES 5. Advertising the Empire: Policies and Poetics of Imperial Practice; Annamaria Motrescu-Mayes, University of Cambridge, UK 6. Early Advertising and Promotional Films; Charles Musser, Yale University, USA 7. Advertising the World of Tomorrow: Films and their Technologies in New York, 1939; Haidee Wasson, Concordia University, Canada 8. Advertising Form and Technological Innovation in the US Broadcasting Trade Press; William Boddy, CUNY, USA 9. More than Product Advertising: Animation, Gasparcolor and Corporate Design; Sema Colpan and Lydia Nsiah, Ludwig Boltzmann Institute, Austria 10. Dream Work: Pan Am's New Horizons in Holland; Nico de Klerk, Amsterdam, The Netherlands 11. The Five-Year Plan on Display: 1950s Czechoslovak Film Advertising; Lucy Cesalkova, Masaryk University, Czech Republic 12. Bright New Dawns and Bastard Children: Advertising and the Advent of Commercial Television in Britain; Amy Sargent, Tisch School of the Arts, New York, USA 13. Jean-Luc, the Ad Man; Godard's Passage Through Advertising; Vinzenz Hediger, Goethe University, Germany 14. The Best Thing on TV: US Television Commercials, 1960s-1980s; Cynthia B. Meyers, College of Mount Saint Vincent, USA 15. The Bear Facts: Commercial Archeology and the Sugar Bear Campaign; Devin Orgeron, North Carolina State University, USA, and Skip Elsheimer, AV Geeks, USA 16. Animators and Advertisers in Early British Television Commercials; Jez Stewart, Palgrave Macmillan, UK PART III: ARCHIVES AND EPHEMERA 17. Lantern Slide Advertising in the Archive; Rob Byrne, San Francisco Silent Film Festival, USA 18. Rudolf Mayer and the Consolidation of Advertising Film Production in 1930s Vienna; Joachim Schaetz, Ludwig Boltsmann Institut, Austria 19. The Hidden Filmmaker: The Rodney Read Collection; Dylan Cave, Palgrave Macmillan, UK 20. The Insel-Film Collection at Deutsches Filminstitut; Anke Mebold, DIF, Wiesbaden, Germany 21. The Geesink Collection: Selection Criteria Reconsidered; Leenke Ripeester, EYE, Amsterdam, The Netherlands 22. Archivio Nazionale del Cinema d'Impresa: An Overview; Arianna Turci, Archivio Nasionale del Cinema d'Impresa, Italy 23. The Charles Wilp Collection, Annette Groschke, Deutsche Kinemathek, Germany 24. The Film Group's Cinema Verite TV ads, Andy Uhrich, New York University, USA 25. The Challenge of Archiving Commercials; Catherine Cormon, Heineken Film Foundation/EYE, The Netherlands Annotated Bibliography Index
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource (304 pages)
• Subjects: Film & Video/General; Television/General; Film, TV & radio; Cultural studies
• Languages: English
• ISBNs: 9781844578931; 1844578933
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.