New venture creation : a framework for entrepreneurial start-ups /: a framework for entrepreneurial start-ups. (2014)

• Record Type: Book
• Other Titles: Framework for entrepreneurial start-ups
• Further Information: Note: Paul Burns.
• Authors: Burns, Paul, 1949-
• Contents: Machine generated contents note: 1. The New Venture Creation Framework -- The attraction of entrepreneurs -- Barriers and triggers to entrepreneurship -- New venture creation -- Business planning -- The New Venture Creation Framework -- The business plan -- Summary -- Academic insights -- Gazelles and economic growth -- Myths about entrepreneurs -- The Business Model Canvas -- Case insights -- Kiran Mazumdar-Shaw and Biocon -- Julie Spurgeon and Material Pleasures -- John Bird and The Big Issue -- Tony Fernandes and AirAsia (1) -- Marc Demarquette -- eBay -- pt. 1 You and your business idea -- 2. What you bring to entrepreneurship -- Your personal drivers -- Your resources -- Character traits of entrepreneurs -- Factors that influence the entrepreneurial character -- Measuring your personal character trails -- Measuring your creativity -- How entrepreneurs manage -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Cognitive development theory. Contents note continued: National culture -- General Enterprise Tendency test -- Effectuation -- Case insights -- Golden Krust (1) -- Steve Jobs and Apple (1) -- 3. Finding your business idea -- New venture typologies -- The `eureka moment' -- Creating opportunity -- Spotting opportunity -- Generating a business idea -- Connectivity and networking -- Techniques for generating ideas -- Is the business idea viable? -- Characteristics of a good business idea -- Summary -- New Venture Creation Framework exercises -- Academic insights -- How to challenge market conventions -- Sources of entrepreneurial opportunity -- Discovery skills -- Connecting good ideas -- Inside the box thinking -- Lean start-up -- Case insights -- Bizarre start-up ideas from the USA -- Summly App -- Streetcar (now Zipcar) -- TutorVista -- OnMobile -- MOMA! -- Nuffnang -- Swarfega -- Great Ormond Street Hospital -- The Million Dollar Homepage -- pt. 2 Market segments and the value proposition. Contents note continued: 4. Understanding your market/industry -- Defining your market/industry -- Describing your market/industry -- Researching your market/industry -- Identifying your competitors -- Industry futures -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Porter's Five Forces -- assessing industry competitiveness -- Case insights -- Novo Nordisk -- Bill Gates and Microsoft -- Amazon, Apple, Facebook, Google and Microsoft -- 5. Structuring your business model -- Identifying your market segments -- Defining your value proposition -- Core value propositions -- Niche marketing strategy -- Setting your prices -- Price and volumes -- Understanding your customers -- Channels of distribution -- Understanding customer and consumer benefits -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Service-dominant marketing logic -- Core value disciplines -- Case insights -- easyjet(1) -- Dell Computers. Contents note continued: Quad Electroacoustics -- Escape to the Cape -- Morgan Motor Company -- The Pub -- Lush (1) -- pt. 3 Marketing strategy -- 6. Your values, brand and customer loyalty -- Your vision and values -- Encouraging customer loyalty -- Creating an identity -- Ethical values and corporate social responsibility (CSR) -- Building the brand -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Strategic intent and kosryoku -- Value-driven marketing -- The value of CSR -- Case insights -- Lush (2) -- easyjet (2) -- Starbucks (1) -- Golden Krust (2) -- Starbucks (2) -- South Beauty -- Abel & Cole -- Ecotricity -- Richard Branson and Virgin (1) -- 7. Launching your business -- From prospect to advocate -- Finding your first customers -- Developing your sales skills -- Communications media -- Developing a communications campaign -- Creating product awareness -- Getting customers to buy -- Penetrating the market -- Summary. Contents note continued: New Venture Creation Framework exercises -- Case insights -- Bicycle Space -- The Fabulous Bakin' Boys -- Good Hair Day -- Jack Wills -- University Outfitters -- 8. Growing your business -- Growth options -- Market development -- Entering foreign markets -- Product development -- Developing a product portfolio -- Marketing strategy and product portfolios -- Financing implications of product portfolios -- Diversification -- Using acquisition for market and product development -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Strategies that build potential: playing the odds -- Sticking to the knitting -- Case insights -- Web 2.0 -- Fat Face -- B & Q China -- American Giant -- Crocs -- Reliance Industries -- pt. 4 Operations plan -- 9. Legal foundations -- Safeguarding your business idea -- Legal forms of business -- Corporate governance -- Legal forms of social enterprise -- Taxation -- Summary. Contents note continued: New Venture Creation Framework exercises -- Case insights -- Trunki -- Xmi -- Cobra Beer -- Maggie's Centres -- 10.Organizing operations -- Identifying key activities -- Retail imperatives -- Internet business imperatives -- Manufacturing business imperatives -- Service business imperatives -- Partnerships, strategic alliances and joint ventures -- Franchising -- Operating plans -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Reasons for international start-ups -- Environmental sustainability and waste reduction -- The benefits of partnerships and strategic alliances -- Case insights -- Figleaves -- Brompton Bicycle -- Kirsty's -- Specsavers -- Ahmed Khan and McDonald's -- The Body Shop -- pt. 5 Risk and strategic options -- 11. Dealing with risk -- Identifying risks -- Assessing risks -- Mitigating risks -- Monitoring risks -- Generic strategies for managing risk -- Structuring your costs -- Decision-making. Contents note continued: Risk, critical success factors and strategic options -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Affordable loss -- Measuring breakeven point -- Case insights -- Richard Branson and Virgin (2) -- Jobserve -- Gordon Ramsay -- Made.com -- Smak Parlour -- Clippy -- pt. 6 Resources -- 12. Building your team -- People, people, people -- Recruiting people -- Finding and attracting people -- Professional advisors -- Selecting and developing your team -- Building an organization structure -- Controlling people -- Creating a culture for your venture -- Entrepreneurial culture -- Entrepreneurial architecture -- Summary -- New Venture Creation Framework exercises -- Academic insights -- The challenges of growth -- Selecting a team: team roles -- Autonomy and motivation -- Case insights -- Google -- Tony Fernandes and AirAsia (2) -- Virgin Group (3) -- 13. Leading your team -- Leadership and management. Contents note continued: Defining the role of leader -- Personal attributes of leaders -- Leadership style and contingency theory -- Entrepreneurial leadership -- Entrepreneurial architecture -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Seven principles for communicating a vision -- Authentic leaders -- Dealing with conflict -- Leadership paradigms -- Case insights -- Gary Redman and Now Recruitment -- Steve Jobs and Apple (2) -- 14. Obtaining finance -- Selecting the right sort of finance -- Bank loans and overdrafts -- What banks look for -- Banking relationship -- Crowdfunding and peer-to-peer lending -- Angel and venture finance -- What investors look for -- The funding ladder -- Harvesting your investment -- Summary -- New Venture Creation Framework exercises -- Academic insights -- Sources of finance used by small firms in the UK -- Agency theory and information asymmetry -- Is there discrimination in lending? Contents note continued: Is there a financing gap for small firms? -- Case insights -- Softcat -- Hotel Chocolat -- Lingo 24 -- Inspiral Visionary Products -- Purplle.com -- Mears Group -- Moonpig -- Vivid Imaginations -- pt. 7 Financial plan -- 15. Financial forecasts -- Financial objectives -- Forecasting sales/turnover -- Forecast income statement -- Forecast cash flow statement -- Forecast balance sheet -- Ratio analysis -- Evaluating performance -- Valuing your business -- Monitoring performance -- Controlling performance -- Summary -- New Venture Creation Framework exercises -- Case insights -- Xtreme SnoBoards-building the financial forecast -- Sales/turnover -- Income statement and breakeven -- Cash flow statement -- Forecast balance sheet -- Evaluating performance -- Valuing the business -- 16. The Business Plan -- Purpose of a business plan -- Structure and content of a business plan -- Using your plan to obtain finance -- Presenting your case for finance -- Summary. Contents note continued: Drawing up the business plan -- Academic insights -- Beyond the business plan: strategy development in established firms.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 658.11; General; New business enterprises; Business planning; New business enterprises -- Management; Success in business; Entrepreneurship; Business planning; Entrepreneurship; New business enterprises; New business enterprises -- Management; Success in business; Business and Management; Business and Management; New ventures; Reference; Business innovation
• Languages: English
• ISBNs: 9781137332905; 1137332905
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.