Corporate strategic communication : a general social and economic theory /: a general social and economic theory. (2016)

• Record Type: Book
• Further Information: Note: Richard Stanton.
• Authors: Stanton, Richard, 1951-
• Contents: Introduction: a grand strategy for profitable corporate communication -- A brief history of corporate communication -- Reverse engineering corporate strategic communication -- A new theory for corporate strategic communication -- Stakeholders: their identification and relevance -- Stakeholder engagement and management -- Grand strategy, narrative theory and taxonomies of corporate strategy selection -- The relevance of Mayhew's rhetorical practices -- Corporate social responsibility -- Structuring reporting mechanism and the functions of corporate communication -- Assessments and challenges.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource, illustrations
• Subjects: 658.45; Public Relations; Business communication; Communication in management; Business communication; Communication in management; Business Communication/General; Business & management; Economics, finance, business & management; Advertising & society
• Languages: English
• ISBNs: 9781137544094; 1137544090
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.