Advertising and consumer society : a critical introduction /: a critical introduction. (2016)

• Record Type: Book
• Further Information: Note: Nicholas Holm.
• Other Names: Holm, Nicholas
• Contents: 1. Introduction: Why Study Advertising?; 2. The History of Advertising: Contexts, Transformations and Continuity; 3. Analysing Advertisements: Form, Semiotics and Ideology; 4. Adverting, Capitalism and Ideology; 5. Advertising Commodities and Commodity Fetishism; 6. Audiences for Sale: Quantification, Segmentation and Personalisation; 7. Advertising Agencies: Organisation, Agency and Internal Conflict; 8. Advertising as Art: From Creativity to Critique; 9. Empowering Consumers: Engagement, Interpretation and Resistance; 10. The Politics of Advertising: Capitalism, Resistance and Liberalism
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 306.34; Media Studies; Advertising -- Social aspects; Consumption (Economics) -- Social aspects; Society; Advertising -- Social aspects; Consumption (Economics) -- Social aspects; Marketing/General; Media studies; Advertising & society; Electronic books
• Languages: English
• ISBNs: 9781137471758; 1137471751
• Related ISBNs: 9781137471741
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.