Introduction to Franchising. (2012)

• Record Type: Book
• Other Names: Webber, Robert, 1956?
• Contents: Cover; contents; list of figures; list of case studies; acknowledgements; preface; chapter 1 the origins and history of franchising; franchising -- the early years; the brewing connection; business format franchising; chapter 2 defining franchising; the European definition; the American definition; the British adaptation; the Australian definition; an alternative definition; understanding what can and cannot be franchised; chapter 3 the pros and cons of franchising; advantages for the franchisor; disadvantages for the franchisor; advantages for the franchisee; disadvantages for the franchisee. Advantages and disadvantages of home-based franchisesadvantages and disadvantages of well-known franchises; chapter 4 the franchise relationship; negotiation; innovation; emotional turbulence; stakeholders; the secret of a good relationship; chapter 5 entrepreneurs and franchising; women in franchising; chapter 6 the role of ethics in franchising; guiding principles; recruitment, advertising and disclosure; selection of individual franchisees; the franchise contract; analysis of the other two codes of conduct; social responsibility and franchising; chapter 7 cultivating a franchised business. Pre-launchpost-launch; chapter 8 the steps to buying a franchise; franchise development model; types of franchises; the six segments of franchising; chapter 9 legal and financial matters; the franchise agreement; description of the franchise and rights granted; the term of the agreement; the franchisor's obligations; the franchisee's obligations; dispute resolution; termination of the agreement; post-termination; financial matters; chapter 10 developing the business; expanding the franchisee's business; developing a franchise overseas; company expansion; direct control model. Master franchisingjoint ventures; co-branding; chapter 11 exit strategies; running a lifestyle business; selling the business; dynastic succession; closing the business; the stock market flotation; chapter 12 developing the future of franchising; the development of information technology; stock control; green franchising; the future is all about change; the future of the industry; appendix 1: European Franchise Federation code of ethics; appendix 2: the World Franchise Council's principles of ethics; appendix 3: the International Franchise Association code of ethics. Appendix 4: national franchising associationsbibliography; index.
• Publisher Details: Place of publication not identified : Palgrave Macmillan
• Publication Date: 2012
• Extent: 1 online resource
• Subjects: 658.8708; Marketing/General; Franchises (Retail trade); Franchises (Retail trade); Franchises (Retail trade); BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Entrepreneurship; Economics, finance, business & management; Franchises; Electronic books
• Languages: English
• ISBNs: 1137296100; 9781137296108
• Related ISBNs: 9780230361645; 0230361641
• Notes: Note: Includes bibliographical references (pages 251-257) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.