Managing corporate communication : a cross-cultural approach /: a cross-cultural approach. (2012)

• Record Type: Book
• Further Information: Note: Edited by Rosella Gambetti and Stephen Quigley.
• Other Names: Gambetti, Rossella; Quigley, Stephen
• Contents: Preface; E.T.Brioschi & O.Lerbinger; Introduction; PART I: CORPORATE COMMUNICATION - CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES; Corporate Communication as an MA26 Discipline and a Strategic Management Function; R.Gambetti; Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi; Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca; Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti ; Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi; Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati; The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen; Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca; Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi; Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti; Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel; Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna; PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES; Public Relations in International Management; O.Lerbinger ; The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley; The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley ; The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey; Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes; The Organization of the Corporate Communication Function; D.Wright; From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan; PART III: BEST PRACTICES IN CORPORATE COMMUNICATION; To be Confirmed; Conclusion; Endnote; D.Bodega & T.Fiedler; References
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.45; Advertising & Promotion; Communication in management -- Cross-cultural studies; Communication in organizations -- Cross-cultural studies; Business communication -- Cross-cultural studies; Intercultural communication; Business Communication/General
• Languages: English
• ISBNs: 9781137292575; 1137292571
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.