Global strategic management. (2012)

• Record Type: Book
• Further Information: Note: Philippe Lasserre.
• Other Names: Lasserre, Philippe
• Contents: PART I: THE PROCESS OF GLOBALISATION; Globalisation of Markets and Competition; Designing a Global Strategy; Designing a Global Organisation; Global Strategic Alliances, M&As and Assessing Countries' Attractiveness; Entry Strategies; PART II: MANAGING GLOBALLY; Global Marketing; Global Operations; Global Innovation; Cross-cultural Management; Global Human Resource Management; Global Financial Management; PART III: BROAD ISSUES IN GLOBALISATION; Emerging Global Powers; The Social Responsibility of the Global Firm; Global Trends
• Edition: 3rd ed
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.4012; International/General; International business enterprises -- Management; Strategic planning; Globalization -- Economic aspects; Management; Business & management; Economics, finance, business & management; Business strategy; Management decision making
• Languages: English
• ISBNs: 9781137015495; 1137015497
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.