Business strategy : an introduction /: an introduction. (2011)

• Record Type: Book
• Further Information: Note: David Campbell, David Edgar, George Stonehouse.
• Other Names: Campbell, David J; Edgar, David, 1968-; Stonehouse, George
• Contents: Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index.
• Edition: 3rd ed
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2011
• Extent: 1 online resource, illustrations
• Subjects: 658.4012; Business Ethics; Business planning; Strategic planning; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Business Ethics; Strategic Planning; Economics, finance, business & management
• Languages: English
• ISBNs: 9780230344396; 0230344399
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.