Business, marketing, and management principles for IT and engineering. (©2011)

• Record Type: Book
• Further Information: Note: D[i]mitris N. Chorafas.
• Other Names: Chorafas, Dimitris N
• Contents: Business Strategy. Strategy -- Management -- Functions of management -- Management principles. Forecasting and planning -- Organization and structure -- Staffing and directing -- Management control -- Marketing and sales. Marketing -- The Market's conquest -- The sales force -- Innovation. Technology -- Product planning and pricing -- Computer price wars -- Financial staying power -- Financial administration and the budget -- Profit centers, cost control, and standard costs-- Financial planning and control.
• Publisher Details: Boca Raton, FL : CRC Press
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource
• Subjects: 620.0068 658.421 658.514; High technology industries -- Management; Management; Industrial efficiency; Industrial organization; Strategic planning; Technological innovations -- Management; Engineering; Business; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; High technology industries -- Management; Management; Electronic books
• Languages: English
• ISBNs: 9781439848074; 1439848076; 9781466508293; 1466508299; 9781466508286; 1466508280
• Related ISBNs: 9781439848067; 1439848068
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.