Video marketing for libraries : a practical guide for librarians.: a practical guide for librarians. Volume 33 (2017)

• Record Type: Book
• Further Information: Note: Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci.
• Authors: Dalal, Heather A; O'Hanlon, Robin, 1983-; Yacobucci, Karen L
• Contents: Chapter 1. Getting Started: Video Marketing and Your Library ; Chapter 2. Understanding Best Practices ; Chapter 3. Translating Your Message Into a Marketing Video ; Chapter 4. Planning is Everything: Understanding Pre-production ; Chapter 5. Action! Nailing Production ; Chapter 6. That’s a Wrap: Mastering Post-production ; Chapter 7. Animated Video as an Alternative to Traditional Video Production ; Chapter 8. Video by the Book: Considerations for Users with Disabilities ; Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos ; Chapter 10. Was It Worth It? Measuring Impact
• Publisher Details: Lanham : Rowman & Littlefield Publishers
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 021.7; Libraries -- Marketing; Libraries and video recording
• Languages: English
• ISBNs: 9781442269507
• Related ISBNs: 9781442269491
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.