Malcolm McDonald on key account management. (2017)

• Record Type: Book
• Further Information: Note: Malcolm McDonald, Beth Rogers.
• Authors: McDonald, Malcolm; Rogers, Beth, 1957-
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Growing Your Business Chapter - 02: Identifying Key Accounts Chapter - 03: How Buying Decisions are Made Chapter - 04: Key Account Plans that Create Value Chapter - 05: Account-Based Marketing Chapter - 06: People and Resources for Key Account Management Chapter - 07: Going Global Chapter - 08: Implementation and Risk Chapter - 09: The future of Key Account Management
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.804; Selling -- Key accounts; Marketing -- Key accounts
• Languages: English
• ISBNs: 9780749480790
• Related ISBNs: 9780749480776
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.